How to develop and maintain a category strategy — market analysis, segmentation, AOP alignment.
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Planning›Category PlanningAdvanced
Category Strategy
How to develop and maintain a category strategy — market analysis, segmentation, AOP alignment.
⏱ 15 min read📎 2 resourcesUpdated 15 Jan 2025
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Process steps
3 steps- 1
Initiate
Identify need and gather requirements.
- 2
Execute
Follow the process steps and engage stakeholders.
- 3
Close
Document outcome and hand off to next stage.
Detailed guidance
Related processes
DomainCategory
ComplexityAdvanced
Read time15 min